Advertisement is a publicity tool to promote a product or service. Advertising is a form of public communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. In advertising you will find many variations of purpose such as publicity, public relations, product placement, sponsorship, and sales promotion. These forms of media help to send particular messages to the masses to trigger a desired effect.
An advertising agency is a marketing service that assists companies in planning advertisements. When the clients seek the help from advertising agencies, then they provide various services for creating, planning, and handling advertising. Advertising also handles overall marketing and branding strategies for the clients. There are various departments in the advertising agency - creative department, account services and creative services, as well as many more.
The purpose of advertising is to introduce a product into the market, create some attention and interest among the consumers towards a product, and encourage all consumers to purchase a particular product to win the loyalty and brand image. Advertising captures a share in the market and raises the standard of living of society.
No business or industrial enterprise can survive in the modern business world without advertisement; because in every business and industrial activities there is a cut-throat competition. To face and win the competition successfully, it has become imperative for every enterprise that it advertises what it has and what it wants to sell to the customers.
Advertising is useful not only for the business and industrial enterprises but for the whole community as a whole. For convenience, the advantages or economic utility of advertisement can be broadly divided into four parts - Advantages to producers, middleman, customers, and advantages to society.
Advantages to producers-
Creation of demand for new products
Increase in demand
Stability
Sale, Profits & Goodwill increase
Helpful in facing competition
Advantages to middleman-
Convenient in selling
Increase in sales
Stability in sales and profits
Increase in goodwill
Economy in selling
Advantages to customers-
Knowledge of new products
Convenient in purchasing
Saving of time and labor
No possibility of cheating by the sellers
Increase of knowledge & Standard of living
Elimination of middleman
Advantages to society-
Employment opportunity
Encouragement of healthy competition
Encouragement of research, development and Art
Industrial progress and prosperity
Help to press
Educative
If you need to extend market share, ensure greater performance and profit, or build barriers to competition, you have to develop your brand consultancy and business strategy. Your brand will also help you to motivate your workforce, or attract and recruit top talent. Your brand is a channel for business goals and the connective source for advertising agency. The brand agency is the essential status of advertising agency. The brand is performance measured and recorded in every encounter with your agencies, including customers, investors, employees, business partners, and media.
Advertising research is key to determining the success of an ad in any country or region. Once one knows what works in an ad, then those ideas can be imported by any other market. Market research measures on flow of attention and flow of emotion. The branding moments provide insight into what is working in an ad in any country because the measures are based on the visual, not verbal, elements of the ad. Advertising and Advertising agencies are the modern day weapons that enable businesses to survive in the rat race of the global business world today.