Subcontracting, or outsourcing as it is known in the Business Process industry, is a trend that is developing the world over. Rather than starting an entire setup, many companies prefer to let others who already have a dedicated set up to execute a specialized task. Most large companies subcontract their marketing communication and advertising to specialized advertising agencies There are many advertising firms that are ready to accept the subcontracts, with each one offering its own field of expertise. Today, subcontracting to advertising agencies is not only easy, but also advised.
Advertising agencies also subcontract to each other. There are various segments in an ad agency, whose work can be subcontracted to other agencies. Take the case of an ad agency that deals with advertising in the print media. Such an agency would have limited idea about television or online advertising. However, to offer a client a comprehensive range of services, they might be obliged to offer a bouquet of advertising services, which could include, which might not be their areas of core competence. In such a scenario, the agency can subcontract the specialty of online advertising to an agency that specializes in it. This not only helps the advertising agency to focus on their core competencies, but also helps them get the best results even in those segments where they do not have a presence.
With the proliferation of special subcontracting agencies, there are a lot of options that one can choose from, depending upon the requirement of the client and the agency. Quite a lot of these agencies have their own online presence. One can find subcontracting agencies across the U.S. or in one's own state.