Johannesburg is a cultural melting pot, filled with different industries and people wanting to make their mark in the world. Naturally, once the gold mining in the city died down, other avenues of money making were sought out. This basically makes Johannesburg the central business district of South Africa! Amongst all these industries, there are tons of advertising agencies, and you will find that it can be quite overwhelming determining whether or not you have found the right advertising agency for your company's needs. There are some ways of gauging whether or not you have found the right advertising company.
Firstly, you have to source your advertising agency from the right place. This means doing your research on all the good agencies in the industry. You will find that the internet can be an excellent resource for looking up advertising agencies. Most reputable advertising agencies will have a strong online reputation, and will have a good internet presence with regards to their website. On there you will be able to read up about information regarding the advertising agency in Johannesburg. Ensure that you take the time to read through each company's mission statement, and ask yourself some questions. For one; does the company have a similar vision to yours? Do they have a rich source of information regarding their business ethics on their website? This means information about their company, what they do and what they can offer you.
Meeting with the advertising agency in Johannesburg will be key to helping you figure out whether or not you have found the right company. The way the company presents themselves to you, and the feeling you get from them should go a long way in helping you determine whether or not they will be right for you. The company should help you to believe that they have a good vision for your advertising needs. You should also get the impression that they know exactly what they are talking about and how they can help you. You can judge whether you have found a good company by whether or not they are easily able to handle all your questions.
Take note of the strategy and presentations that are given to you by each advertising agency in Johannesburg. By doing this you should be able to get a good idea of which company is best. Ask yourself these questions; which company has given you an easy to understand presentation? This means that they explained all the terminology that would be in the proposal during the meeting. Do you feel excited about your company's advertising campaign? Do you feel that, based on your research, the company you have chosen is well capable of handling your campaign?
As with anything of a business nature, most of your decision will rely on knowledge, research, persuasion from the advertising company and most of all, blind faith. At the end of the day, go with your gut feeling on an advertising agency. If you have researched their past work properly you should have a good idea of what they can do for you.