The function of any advertising agency is to promote the products, services and public image of its clients. Whether large or small, this is essentially what all advertising agencies do, or are supposed to do anyway. The benefits of an advertising agency become apparent if their efforts are successful and most people not only recall their ads but also connect it with the need to purchase the product or service because of the perceived benefits or satisfaction that it will provide.
At the very basic level is the limited service advertising agency. They usually offer creative services, including media planning and placement. Other agencies may specialize in certain kinds of advertising such as help wanted ads, recruitment ads, classified ads and those in the yellow pages. This is because an industrial or engineering advertisement may require specific terminology or layout that may not be the expertise of a general full service advertising agency.
Some organizations such as multinationals have so much advertising to do that they eventually set up their own in-house department to develop campaigns or coordinate various aspects with full service advertising agencies Dubai. This cuts cost and saves time.
An Interactive Agency Dubai is different in that it offers a mix of web design and development, search engine marketing, internet advertising and marketing, or e-commerce and e-business consulting. The most successful advertising agency Dubai are undoubtedly those that provide specialized advertising and marketing services for the digital space. At the present time this comprises the Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices, such as the iPod, mobile and PSP. Interactive agencies operate in the same manner as full service advertising agencies, although their focus is on interactive advertising services. These may include such aspects as strategy, creative, design, video, programming, development, deployment, management and fulfillment reporting. Often, interactive agencies provide digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, website design and development, e-learning tools, email marketing. Other things that may also be provided are PPC campaign management, content management services, SEO/SEM services, web application development, and overall data mining & ROI assessment.
The recent boost in Dubai interactive agency can rightly be attributed to the rising popularity of web-based community and social networking sites such as MySpace, YouTube and Facebook. The wide usage of these sites has sparked considerable market interest across the business world, and many interactive agencies have begun offering personal and corporate community site development as one of their service offerings. All signs point to online networking as the future of brand marketing and interactive advertising will be the core of Brand Communication and Marketing Strategy.
Due to the social networking phenomenon, interactive agencies are also looking into reputation management. This becomes especially important if a company needs online damage control. It is very easy to damage a company's reputation over social networking sites. Because of how rapidly the information spreads, it becomes absolutely necessary to address any rumors, gossip or other negative online press immediately and this becomes the work of the advertising agency.
Traffic Online Media Solutions is a premier Dubai interactive agency that can help you in everything from launching your products and services online, to targeting your selected audiences to buy and try your offerings. Our range of services is pretty wide and covers everything from web designing and development to search engine optimization, animation and post production assistance. Call us right now to see what we can do for you.