High profile clients are the backbone of an ad agency. This list includes businessmen, corporate persons, owner of non-profit organizations and many more. Some agencies are open to all kinds of services and facilities known as multifaceted advertising agencies, whereas some are restricted to their services. Some agencies only offer media planning service.
There are some clients who prefer to select those agencies which have limited services. It is basically related to some advertising planning and intense co-ordination. So, the advertisers go for the strategic planning of their own advertising function. It gives greater prospect of business to both the clients and the agencies. The types of agencies are discussed in details below:
1) Special Advertising Service: These kinds of agencies deal with sectors such as recruitment, retail, classifieds, yellow pages, investment, industrial, medical, travel, help wanted, direct response oriented and many more. This agency provides full-fledged service without restricting to any specific sector.
2) Interactive Services: It is possible to differentiate these services by their offer of mix web design, internet marketing, search engine marketing and also e-commerce consultant. Actually, these services came in the world of Internet even before the advertising agencies started to emerge.
3) Search Engine Service: After PPC management started emerging in the market, the search engine services have been doing good business with the customers.
4) Social Media Service: These are specialized in promotion of brands in various social platforms such as social networking sites, blogs, discussion forums, Question & answer sites, microblogs and many more.
5) Social Media: This is a kind of legal communication services built on the reputation and the work is delivered through print format, video, mobile and web communications.
6) Healthcare Communications: These agencies are specialized in strategic communications for all Healthcare industries. The pharmaceutical companies and the life science centers are the main clients in this case.
7) Medical Education Service: Internet advertising agency providing this service is specialized in promotional education as well as medicinal education. This service is taken by the medical professionals as well as students.
8) Technical Service: This is about the technical aspects of all the web-related contents. The designing and promotion are also done by these agencies.